Product Description
The greatest obstacles most home business owners face are making sales and finding new customers while also mastering the challenges of living and working under one roof. In Bringing Home the Business, top home business expert Kim T. Gordon has identified the 30 truths that can make the difference between success and failure in a home-based business and has translated them into action steps business owners can take to increase their success. From formulas for positi... More >>
Bringing Home the Business: The 30 Truths Every Home Business Owner Must Know
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I found this book to be worth the money, though not the best ever (only because it covers a lot of subjects and therefore had to be rather generalized). It does, however, do an excellent job of summarizing the ideas it does present, and continuallly applying throughout the book the points it has already covered. I especially appreciated the information on how to present your business, particularly how to write your company brochure. This section is worth it in itself. I am a marketing assistant at a marketing communications firm, and I learned quite a lot about how to be outer-directed in presenting information (and used this info in designing two brochures and one web site since). The author does an excellent job of getting her points across and stays very focused on the subject at hand while still keeping the big picture in mind. Really good book.
Rating: 4 / 5
Wow! Kim Gordon knows her stuff and she shares it all in this highly informative, even inspiring must-have business book. This lady really covers the skills, strategies, thought processes and mental tools every home based business owner must have. It’s a terrific book – I thoroughly recommend it!
Rating: 5 / 5
After reading just a few chapters of this new book, I feel like I found a gem! If I take it slowly and spend some time on each topic, I will feel I have taken a much-needed business course. Although my home-based writing business is relatively successful, it is clear from reading the book that I have a lot to learn and improve upon. However, the author does not condescend or try to impress. In fact, the tone is just right…instructional. The checklists at the end of each chapter are focused and helpful. Many checklist items provide a good way to practice what you are learning. I find the book readable and interesting. I already bought a second one for a friend who recently mentioned the need to pump up her home-based floral design business. She called to tell me she is thrilled with it and is using it to do some strategic planning. I recommend this book highly for anyone who already has a home-based business as well as those considering it.
Rating: 5 / 5