- ISBN13: 9780452265196
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Levinson's new book is a nuts-and-bolts approach to his revolutionary guerrilla marketing technique, targeted to the more than 11 million small and medium-sized businesses nationwide in need of successful marketing solutions. Levinson identifies 100 "weapons" that minimize expenses and maximize profits.... More >>
Guerrilla Marketing Weapons: 100 Affordable Marketing Methods
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{ 5 comments… read them below or add one }
It seems to me like Levinson barely put any effort into this book at all. There really is nothing new or groundbreaking in this book. To me, this was just a quick way for him to capitalize on his “Guerrilla Brand Name” to make an extra buck with recycled information. The concepts in this book were so basic, they were almost insulting. Maybe if you are 14 years old and have no prior entrepreneurial experience this is the book for you. I felt ripped off. I actually ended up throwing it away… Catchy title, but it does not deliver at all.
Rating: 1 / 5
This book is good but it isn’t good enough. While the techniques and methods are relevant and work, they just aren’t agressive enough for today’s competitve market. Times are a-changin. Guerilla PR Wired is the book to read nowadays. Check it out; it’s well worth the thirty dollars.
Rating: 3 / 5
Super book for anyone new to Marketing. Lot’s of practical advice for free of cheap ways to get your business noticed.
Rating: 5 / 5
I will disclose to you at the outset that this is NOT the latest in advertising. It is a great resource, but at times you’ll be reminded how much technology, networking, and business have changed since it was written. But don’t let that get you down. It may help to remember how many times you’ve heard that Twitter and Facebook can quadruple your business, but you are left wondering “how?”.
Throughout the book the ideas listed got me thinking creatively. I have been using 7 of the “starter” tools to help clients figure out where they are on their branding/identity. I think it’s refreshing to find a resource that gets us thinking of something outside of the latest and greatest, and that addresses today’s economic reality for small businesses. Everything in the book is either low-cost or free. And much of it can be translated into new technology. It’s a great addition to your marketing or Guerrilla Marketing library.
Rating: 4 / 5
This is a good book for people who doesn’t want to know about the whole Guerrilla Marketing theory, but only the weapons it uses. Besides, it is not up to date in some of the weapons. I would rather to recommend “Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers” or “Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness” all from the same autor.
Rating: 3 / 5